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top seo techniques that will work in 2024

SEO is constantly evolving, and staying ahead requires adapting to algorithm changes and user behavior trends. Here's a list of top SEO techniques expected to work in 2024:

1. Prioritize E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

  • Enhance Credibility: Build backlinks from authoritative websites and showcase credentials on your site.
  • Demonstrate Experience: Include reviews, testimonials, and case studies.
  • Author Bios: Clearly display author information to build trust.

2. Focus on Core Web Vitals

  • Loading Speed: Optimize for faster page load times.
  • Interactivity: Improve metrics like First Input Delay (FID).
  • Visual Stability: Minimize layout shifts (Cumulative Layout Shift or CLS).

3. Optimize for AI and Voice Search

  • Conversational Keywords: Incorporate long-tail and question-based phrases.
  • Structured Data: Use schema markup to enhance rich results and make your content easier for search engines to understand.
  • Natural Language Content: Write in a way that mimics how people speak to accommodate voice searches.

4. Leverage Video SEO

  • Optimize Metadata: Add compelling titles, descriptions, and tags.
  • Host on the Right Platforms: Use platforms like YouTube or self-host with SEO-friendly video players.
  • Transcriptions and Captions: Provide transcripts and subtitles for better accessibility and ranking.

5. AI-Driven Content Strategy

  • Use AI tools to:
    • Identify trending topics.
    • Optimize for semantic search.
    • Generate content outlines based on audience needs.
  • Ensure human oversight to maintain quality and authenticity.

6. Hyperlocal SEO

  • Google Business Profile: Regularly update and optimize your listing.
  • Local Keywords: Include location-specific phrases in your content.
  • Local Backlinks: Collaborate with local businesses or organizations for links.

7. Optimize for Mobile-First Indexing

  • Ensure a responsive design that adapts to all devices.
  • Keep clickable elements user-friendly for mobile.
  • Avoid intrusive interstitials (pop-ups that block content)

8. Advanced Keyword Targeting

Move beyond traditional keywords to:

  • Target semantic search queries.
  • Use topic clusters to cover related subtopics comprehensively.
  • Leverage LSI keywords for more contex

9. Engage Users with Interactive Content

  • Add elements like quizzes, calculators, polls, and interactive infographics.
  • Increase dwell time and engagement, signaling value to search engines.

10. Focus on Zero-Click Searches

  • Optimize for featured snippets, People Also Ask (PAA), and knowledge panels.
  • Use FAQ schema to increase chances of appearing in rich results

11. Build and Strengthen Backlinks

  • Focus on earning contextual links from reputable sources.
  • Create linkable assets like research studies, infographics, and comprehensive guides

12. Monitor and Leverage User Intent

  • Understand the intent behind search queries: informational, navigational, transactional, or commercial.
  • Align content strategy to match user intent at each stage of the buyer journey.
deepakkhurana340@gmail.com

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